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Promote to sell
This is your starting point for ways to attract traffic. If you have no visitors, you will never sell anything
I am not an expert yet on the subject, so I shall try to keep adding more links to sources of information. I always prefer to go to an expert, so here is an expert.
This expert has made millions by using a gimmick to get masses of traffic at no cost to himself. Strictly
speaking it's not free. But he doesn't pay for it. His gimmick means that others pay for his advertising!
Why not copy him?
Don't overlook offline promoting
It is easy to concentrate so much on promoting your site online that you forget about the offline possibilities. Business cards and letterheads should obviously have your URL. There are lots of other ideas for marketing offline - where? - in Ken's books of course.
Ken offers exhaustive details about how to promote
Ken Evoy is an expert.. One of the three books in his Make your site sell package is about increasing traffic to your page. He points out that search engines are still responsible for more site traffic than any other single item - banners, and adverts bring no more than 1%.
But that's not all. There's more. If you become an affiliate, you get (free) the 224-page affiliate manual that takes up where MYSS left off. I hope you already have MYSS. I believe that when I am an expert, it will all be Ken's fault.
Click here for a free trial download of the first 100 pages of Ken's 800-page "Make Your Site Sell" books. You get enough free ideas to double your profit. Just his MWR idea could double your income. Ken is obviously confident that you will be so pleased with the free material that you will have to buy the book!
How do you know what ideas work?
The best way is to track your advertising results. You can get software to keep a record of the URL that your visitors used to reach you. In each advertisement or link that you use, give a coded URL.
For instance you could use smarthomebiz.com/index.html?y3 for your third free advert with
Yahoo and smarthomebiz.com/index.html?ovt12 for your twelfth paid click-through link from Overture.com.
That's too complicated for me. I use cloaking software called
"GoTryThis"
that keeps track of all that for me, and draws helpful graphs of the traffic for each project.
There is an added benefit. If you clicked on the link you will have come back to this page again
but one thing has changed. There is now an added line near the top of the file, advertising an affiliate link.
The only trouble is that Clickbank and CJ both forbid this trick, but so far allow you to use it in
practice. They could of course refuse to pay you at any time because you are breaking their rules
but you are bringing them extra trade, so they probably won't.
Oh, GoTryThis is cloaking software. Here is a short affiliate link.
http://scholar.freegoogle.hop.clickbank.net Yes, I did say a short
one. Many are much longer than that, and they make it obvious that it is an affiliate link. Cloaking
software hides the fact that they are affiliate links, and you can create really short links such as
http://ikmca.com/go/freegoogle.php
I could of course shorten the cloaked link even further by calling it fg1.php instead of freegoogle.php,
but I like to give the visitor some indication of the destination.
Then you use a CGI script to count the visits from each advert. You must have
a host that allows CGI script
You can get a free script from Ken Evoy if you are an affiliate with Ken.
If you don't qualify for either free script, you can get suitable CGI scripts for less than $50 if you search on the internet.
Free Downloads
Click here for free downloads of electronic books about marketing. They will be worth more than the cost (free) but I still believe that they should only be used as a source of extra ideas beside Ken's books.
You can even find there a free trial download of the first 100 pages of the 800-page Make Your Site Sell books.
I plan to keep adding to my free downloads, so bookmark this page, or better still, bookmark the main page at http://smarthomebiz.com/index.html
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